New research has shown that it’s not only the tobacco industry that has engaged in tactics to actively misrepresent the science on the health risks associated with smoking, the drinks industry has also demonstrated similar examples of obfuscation and denial on the risks from alcohol. A study undertaken by the London School of Hygiene and Tropical Medicine in the UK surveyed websites and documents from 27 bodies that represent companies that produce and distribute alcoholic drinks, finding that nearly all the websites evaluated exhibited some kind of misrepresentation of evidence linking alcohol to risks of cancer, particularly breast and colorectal cancers. The researchers identified the most common approach was to present the links between alcohol consumption and cancer risk as highly complex, implying any evidence of a direct correlation is weak or non-existent, as well as examples of denial, misrepresenting the risks of moderate drinking, or establishing misdirection by describing other, non-alcohol related risk factors. To find out more check out Alcohol industry misleading the public about alcohol-related cancer risk.